Stars on Screen: How Astrology Took Over Movies, TV Shows, and Celebrity Life

On Brazilian screens: from radio to streaming

Brazilian film and TV have their own chapter in this story. In O Signo da Cidade (2007), directed by Carlos Alberto Riccelli, the plot revolves around a late-night radio show hosted by astrologer Teca, played by Bruna Lombardi, which becomes a symbolic meeting point for characters searching for answers about their own lives. As Doze Estrelas (2011), meanwhile, starts from a lighthearted premise: an astrologer is hired by a TV network to interview twelve actresses, each representing a zodiac sign, in a fable about archetypes and human behavior.

More recently, Tá Escrito (2023) featured Larissa Manoela as Alice, a young woman who becomes a digital influencer specializing in astrology tips. The film uses the theme not just as mystical backdrop, but as a bridge to discuss very current issues: social media's influence on personal life, the risks of excessive online exposure, and cancel culture. It's an example of how astrology today also functions as a character-theme for discussions about digital identity.

Symbolic readings: when astrologers interpret fiction

A helpful clarification here, since two things sometimes get mixed up. There are productions where astrology is the central theme of the plot — like the examples above — and there are cases where astrologers and columnists offer, after a release, a symbolic reading of shows that don't deal with the subject directly. Astrologer Vanessa Tuleski, for instance, linked the success of Lupin, the Netflix phenomenon from early 2021, to a combination of 'Scorpio-style vengeance and Gemini cunning' in the protagonist's behavior — an archetypal interpretation, not a claim that the script was written under astrological influence. Similarly, she connects the impact of the miniseries Adolescence to a long-lasting collective transit expected to unfold from 2025 into 2026. These are poetic, symbolic readings — an exercise in finding resonance between the sky and the zeitgeist — not factual claims about how the work was made.

Specialized film lists also gather titles with astrology as a declared theme, including O Tarô da Morte (2024), Saturno em Oposição (2007), The Man Who Saw Tomorrow (1981), and Mapa das Estrelas (2023) — a lineup that shows how the zodiac crosses different genres, from drama to thriller, and different film industries around the world.

The birth chart as celebrity trivia

Another hugely popular front for astrology in pop culture is the analysis of celebrities' birth charts — a type of content that mixes curiosity, entertainment, and a touch of personal identification. Brazilian outlets have dissected, for example, the charts of Anitta (Sun in Aries, Rising in Capricorn, Moon in Cancer), Ayrton Senna (Sun in Aries, Moon in Capricorn), and Fernanda Torres (Sun in Virgo, Rising in Scorpio), always linking planetary positions to personality traits and career paths.

The same kind of reading shows up with international celebrities: Beyoncé is often described as having a Virgo Sun — linked to the perfectionism that marks her career — an Aries Rising, tied to the powerful image she projects, and a Scorpio Moon, associated with the emotional intensity present in her work. Justin Bieber, meanwhile, is said to have a Pisces Sun, linked to sensitivity and creativity, and a Libra Moon, associated with a constant search for harmony. It's worth remembering, as the astrologers consulted by the press themselves point out, that this type of analysis isn't meant to be a scientific personality portrait: it's a symbolic exercise that uses archetypes and traditional correlations between signs and behavior to tell a possible story about someone — not a closed-off truth.

Why the zodiac became common language

There's something revealing in the aesthetic that comes with this wave: Pinterest recorded, in the summer of 2025, a jump of over 2,000% in searches for 'Virgo makeup,' fueling the broader 'astrology makeup' trend. This shows the zodiac is no longer just a magazine horoscope topic — it now inspires aesthetics, humor, visual identity, and even TV show formats. Movies, TV shows, and celebrities didn't create this interest — each, in its own way, reflects a broader search for meaning that crosses entire generations. Whether in a rom-com script, an Instagram caption, or a singer's answer about her rising sign, the sky remains, as it always has been, a mirror onto which people project their own questions.