Stars on Screen: How Astrology Took Over Movies, TV, and Celebrity Life

In 2020, the astrology app Co-Star had around 7.5 million users. Three years later, that number had jumped to 30 million. The global market for astrology-related products is projected to grow from $12.8 billion in 2021 to $22.8 billion by 2031. The sky, in short, has become content, and content at a global scale, showing up in feeds, streaming platforms, and celebrity interviews. This piece looks at how that happened: the movies, TV shows, and famous names that carried astrology deep into contemporary pop culture.

A generation trading traditional faith for the birth chart

There's some context worth understanding before getting to screens and celebrities. Many young people report feeling distant from faith, family tradition, and even their closest relationships, even as they stay constantly connected online. Organized religion once offered a sense of belonging and purpose, and part of that gap has been filled by other symbolic languages, astrology among them. Trend watchers often describe apps like Co-Star, The Pattern, and Sanctuary as something close to a therapeutic tool: a way to process emotions, make decisions, and build a self-awareness routine, all mediated by daily notifications about transits and moon phases.

A 2024 EduBirdie survey found that 63% of Gen Z respondents believe astrology has positively impacted their career, and 15% credit it with landing their dream job. On TikTok, the hashtag astrology had already surpassed 4.5 million videos by January 2025. This search for meaning, community, and self-knowledge helps explain why movies, TV shows, and celebrities have taken up the topic so naturally.

When the reality show is itself a birth chart

Perhaps the clearest example of this fusion between entertainment and astrology is Cosmic Love, released by Amazon Prime Video in 2022. The show groups contestants by the four elements (fire, earth, air, and water) and pairs them according to astrological compatibility. Behind the analyses were twin astrologers Ophira and Tali Edut, known as the AstroTwins, who have worked with Beyoncé, Alicia Keys, Emma Roberts, Karlie Kloss, and Sting. In an interview with Variety, the show's executive producer summed up the moment: younger audiences don't just check their sign occasionally, they make major life decisions based on astrological guidance, often treating it with something close to scientific weight.

Cultural critics have noticed the phenomenon off-screen too. The Daily Beast has pointed out how dating app profiles are now filled with references to the so-called 'Big 3,' Sun, Moon, and Rising sign, used as a form of personal introduction. The topic even turns up in unscripted internet content: on the video series Chicken Shop Date, during an episode with actress and singer Addison Rae, host Amelia Dimoldenberg casually asked, 'Shall we check our Co-Star?' The two then spent part of the conversation comparing signs on the app, with no sponsorship involved. It's a sign that astrology has become common vocabulary among content creators, not just material for a niche app.

On Brazilian screens: from radio to streaming

Brazilian film and TV have their own chapter in this story. In O Signo da Cidade (2007), directed by Carlos Alberto Riccelli, the plot centers on a late-night radio show hosted by astrologer Teca, played by Bruna Lombardi, which becomes a meeting point for characters searching for answers about their own lives. As Doze Estrelas (2011) starts from a lighter premise: an astrologer is hired by a TV network to interview twelve actresses, each representing a zodiac sign, in a fable about archetypes and human behavior.

More recently, Tá Escrito (2023) featured Larissa Manoela as Alice, a young woman who becomes a digital influencer specializing in astrology content. The film uses the theme not just as mystical backdrop but as a way into more current issues: the influence of social media on personal life, the risks of excessive online exposure, and cancel culture. It's an example of how astrology now also serves as a device for discussing digital identity.

Symbolic readings: when astrologers interpret fiction

It's worth separating two different things here. Some productions treat astrology as the central theme of the plot, as in the examples above. In other cases, astrologers and columnists offer a symbolic reading of shows that don't deal with the subject directly, usually after release. Astrologer Vanessa Tuleski, for instance, linked the success of Lupin, the Netflix hit from early 2021, to a mix of 'Scorpio-style vengeance and Gemini cunning' in the protagonist's behavior, an archetypal interpretation rather than a claim that the script was written with astrology in mind. She has also connected the impact of the miniseries Adolescence to a long collective transit expected to unfold from 2025 into 2026. These are symbolic readings, an exercise in finding resonance between the sky and the moment, not factual claims about how a work was made.

Specialized film lists also group titles with astrology as a stated theme, including O Tarô da Morte (2024), Saturno em Oposição (2007), The Man Who Saw Tomorrow (1981), and Mapa das Estrelas (2023), a lineup that spans drama, thriller, and different film industries around the world.

The birth chart as celebrity trivia

Another popular corner of astrology in pop culture is the analysis of celebrities' birth charts, content that mixes curiosity, entertainment, and personal identification. Brazilian outlets have broken down the charts of Anitta (Sun in Aries, Rising in Capricorn, Moon in Cancer), Ayrton Senna (Sun in Aries, Moon in Capricorn), and Fernanda Torres (Sun in Virgo, Rising in Scorpio), tying planetary positions to personality traits and career paths.

The same kind of reading appears with international celebrities. Beyoncé is often described as having a Virgo Sun, linked to the perfectionism associated with her career, an Aries Rising, tied to the powerful image she projects, and a Scorpio Moon, associated with emotional intensity in her work. Justin Bieber is said to have a Pisces Sun, linked to sensitivity and creativity, and a Libra Moon, associated with a search for harmony. As the astrologers consulted by the press point out, this kind of analysis isn't meant as a scientific personality profile. It's a symbolic exercise that uses archetypes and traditional correlations between signs and behavior to tell a possible story about someone, not a fixed truth.

Why the zodiac became common language

There's something telling in the aesthetic that has grown alongside this trend. Pinterest recorded, in the summer of 2025, a jump of over 2,000% in searches for 'Virgo makeup,' feeding the broader 'astrology makeup' trend. The zodiac is no longer just a magazine horoscope topic. It now shapes aesthetics, humor, visual identity, and even TV formats. Movies, TV shows, and celebrities didn't create this interest. Each, in its own way, reflects a broader search for meaning that runs across generations. Whether in a rom-com script, an Instagram caption, or a singer's answer about her rising sign, the sky still works as a mirror people project their own questions onto.