Stars on Screen: How Astrology Took Over Movies, TV Shows, and Celebrity Life

In 2020, the astrology app Co-Star had around 7.5 million users. Three years later, that number had jumped to 30 million. Meanwhile, the global market for astrology-related products is projected to grow from $12.8 billion in 2021 to $22.8 billion by 2031. It's not an exaggeration to say the sky has become content — and content at a global scale, showing up in feeds, streaming platforms, and celebrity conversations. This piece takes a tour through that showcase: the movies, TV shows, and famous names that have carried astrology deep into contemporary pop culture.

A generation trading traditional faith for the birth chart

There's context behind these numbers worth understanding before we get to screens and celebrities. We're living, paradoxically, in an era of both hyperconnection and loneliness: many young people report feeling distant from faith, family tradition, and even their closest relationships. Organized religion historically offered belonging and a sense of purpose — and part of that void has been filled by other symbolic languages, astrology among them. It's no coincidence that trend experts describe the use of apps like Co-Star, The Pattern, and Sanctuary almost as a therapeutic tool: a way to process emotions, make decisions, and build a self-awareness routine, all mediated by daily notifications about transits and moon phases.

A 2024 EduBirdie survey found that 63% of Gen Z believes astrology has positively impacted their career, and 15% even credit it with landing their dream job. On TikTok, the hashtag astrology had already surpassed 4.5 million videos by January 2025. This backdrop — a search for meaning, community, and self-knowledge — explains why movies, TV shows, and celebrities have embraced the topic so naturally.

When the reality show is itself a birth chart

Perhaps the most direct example of this fusion between entertainment and astrology is Cosmic Love, released by Amazon Prime Video in 2022. The show brings together contestants representing the four elements — fire, earth, air, and water — and pairs them according to astrological compatibility criteria. Behind the analyses were twin astrologers Ophira and Tali Edut, known as the AstroTwins, who have worked with names like Beyoncé, Alicia Keys, Emma Roberts, Karlie Kloss, and Sting. In an interview with Variety, the show's executive producer summed up the moment: the younger generation not only checks their sign frequently, but makes major life decisions based on astrological guidance — often treating it with an almost scientific weight.

Cultural critics have noticed the phenomenon off-screen too. The Daily Beast has pointed out how dating app profiles are now filled with references to the so-called 'Big 3' — Sun, Moon, and Rising sign — as a form of personal introduction. The topic even pops up in spontaneous internet content: on the video series Chicken Shop Date, during an episode with actress and singer Addison Rae, host Amelia Dimoldenberg casually suggested, 'Shall we check our Co-Star?' — and the two spent part of the conversation comparing signs on the app, with no sponsorship involved. It's proof that astrology has become common vocabulary among content creators, not just fodder for a niche app.